Today’s digital marketplace is a rapidly evolving ecosystem where organizations continuously seek novel and engaging ways to communicate their message. One emerging trend that has caught the attention of advertising agencies is the use of animated explainer videos. This article explores why advertising agencies are seamlessly adopting these powerful visual tools to reach, engage, and convert their target audiences.
An “Animated Explainer Video” is a short, engaging video that uses appealing animation to explain a business idea in a simple, engaging, and compelling manner, often accompanied by a clear and concise voiceover. It can convey complex procedures or concepts in a user-friendly way, thus bridging the gap between businesses and customers.
The Power of Animation in Advertising
According to a report by Renderforest, explainer videos on landing pages can increase conversion rates by 80%. Why such a high impact? It all boils down to how humans process information. Research shows that people remember just 10% of what they hear but retain 80% of what they see and do.
Furthermore, Forrester’s research states that one minute of video is worth 1.8 million words. Hence, it’s no surprise that animated explainer videos are prevailing as they utilize both visual and auditory senses, making them a strong choice in conveying complex information quickly.
How Animated Explainer Videos Engage Audiences
Engagement comes naturally with animated explainer videos thanks to their fun, visually compelling storytelling. The vibrant visuals and snappy narratives keep viewers entertained – and therefore more likely to stay and watch longer.
It is also highly customizable to a brand’s identity. Each character, color, and scene can be tweaked to reflect a company’s ethos and vibe, making it an effective means of establishing brand recognition.
“Audiences are 10 times more likely to engage with video content—embed, share, or comment—more than text-only blogs or related social posts”, states Brad Jefferson, CEO of Animoto.
Making Complex Easy With Animated Explainer Videos
An animated explainer video can transform complicated concepts into easy-to-understand content. It enables viewers to grasp complex messages in minutes (or even seconds) by simplifying them through story-telling and visual cues. No matter how complex a product, service, or idea is, an explainer video can break it down into digestible content for viewers.
A study by Wyzowl shows that 96% of people have watched an explainer video to learn more about a product or service, making it an effective educational tool.
Explainer Videos and SEO Advantage
In the world of SEO, websites with video content are 53 times more likely to rank on Google’s first page. Google algorithms prioritize sites featuring video content, as it tends to keep visitors on the website longer, thus improving the bounce rate. An animated explainer video can prove to be a secret weapon for climbing search engine rankings.
The Flexible and Cost-Effective Nature of Animated Explainer Videos
Unlike traditional video production, animated explainer videos are flexible and more cost-effective. Changes in these videos can be easily accommodated even after production, unlike live videos where you need to reshoot scenes. Also, producing animated videos requires fewer resources and can be less time-consuming, making it a cost-effective advertising tool.
Investing in animated explainer videos can be a game-changer for advertising agencies. With their ability to convey complex information in an easy, engaging, and efficient manner, they serve as a powerful tool for businesses trying to establish a strong digital presence. Moreover, their flexibility and cost-effectiveness make them an even more attractive choice for advertisers.
In a world where attention is currency, animated explainer videos are a gold mine for engaging audiences, promoting brand recognition, and driving leads and conversions. It’s no wonder why more and more advertising agencies are harnessing the power of this dynamic tool to stay ahead in this digital age.